Wholesale Dai

the challenge

Wholesale catalogs get heavy fast. If product grids stutter, buyers bounce — and B2B traffic is too expensive to waste on a sluggish UI.

my approach

A React storefront with performance work on lists, images, and the browse path. Keep the marketplace feel, but make scrolling and filtering something merchants can do on a work laptop.

the results

A live B2B marketplace that holds up as a catalog, not a demo. Same frontend discipline as the tourism products: ship it, then keep it fast.

more projects

2021 — 2022

Himalayan Trail Running

Turning race week from spreadsheets into a product operators can actually run.

2022 — 2023

Freedom Adventure Treks

Rebuilding a booking site so it loads, ranks, and actually converts.